Choosing One Activation Moment
Why a single primary activation metric beats a stack of “almost activated” proxies.
Teams often track five early actions and call them all activation. That spreads attention thin. A primary moment—one behavior that predicts longer value—gives onboarding and growth a shared north star.
Secondary signals still matter for diagnosis. They explain why someone missed the primary moment. They should not compete with it in executive reporting.
Write the moment as an event rule with a time window. If two people cannot rebuild the same number from your tools, the definition is not finished.
