Field notes
Practical writing on user journeys, event sequences, and the decisions product teams face when the path and the funnel disagree.
When the funnel average hides a looping path
Why step-conversion averages can look healthy while users loop between OTP and resend — and how path clusters expose the stall.
Naming events so Android and iOS tell the same journey
Practical rules for aligning event names and parameters so path reports stop disagreeing between mobile clients.
Preparing for a journey mapping session in Bangkok
What to bring to a half-day journey mapping workshop so the board fills with evidence instead of opinions alone.
Reading qualitative notes beside an event path
How session notes and support tickets sharpen event path analysis when numbers alone stay ambiguous.