Blog
Short pieces on choosing, tracking, and refreshing activation metrics.
Choosing One Activation Moment
Why a single primary activation metric beats a stack of “almost activated” proxies.
Activation Windows That Fit Thai App Habits
Day-one, day-three, and week-one windows—and when each fits local usage patterns.
From Events to Trusted Activation Rates
A practical path from event names to a rate stakeholders will believe.
When to Retire an Activation Metric
Signals that your activation definition no longer matches how people use the product.