Method
Every consultation follows the same calm sequence: lock the flow, rebuild the path, rank friction, and hand ownership back to your team. No black-box score — just a shared map of what people do.
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Intake & flow lock
We agree which journey matters this quarter, what “success” looks like on that path, and which events already exist. You receive a one-page scope note before analysis starts.
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Evidence gather
Read-only access to event exports, a handful of session notes, and support themes tied to the flow. We prefer raw material over polished decks.
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Path rebuild
Sequences are drawn as people actually move — including loops and dead ends — then compared to the intended journey your product team believes exists.
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Friction ranking
Issues are ordered by how often they appear and how clearly an event or screen change could address them. Mild findings stay on the list; we do not inflate urgency.
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Readout & handoff
A live session with product, UX, and engineering. You leave with a brief, owners for first fixes, and optional follow-up windows for questions.
Ready to walk a flow together?
Pick a consultation that matches your need, or write with the journey you want reviewed.
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