From Events to Trusted Activation Rates
A practical path from event names to a rate stakeholders will believe.
Untrusted rates usually come from unclear denominators, staff accounts in the pool, or events that fire twice. Fix those before debating onboarding copy.
Document the inclusion rule: who counts as eligible, which event completes activation, and the lookback. Then spot-check journeys on real devices.
Publish the definition beside the number. A rate without a rule invites quiet redefinitions every quarter.
