When to Retire an Activation Metric
Signals that your activation definition no longer matches how people use the product.
Feature launches and pricing changes can age an activation moment in weeks. Watch for rising completion without retention, or teams inventing unofficial “real activation” labels in meetings.
Retiring a metric is healthier than stacking replacements. Archive the old rule, publish the new one, and re-baseline so trends stay honest.
A light quarterly review—especially after major releases—keeps language shared across product, growth, and support.
