Activation Definition Workshop
A facilitated session that settles what “activated” means for your product—and which events prove it.
We bring product, growth, and analytics leads together to choose a primary activation moment, supporting signals, and the time window that matters. You leave with written definitions your whole team can share—not a vague “aha” story.
What is included
- Current funnel and event inventory review
- Candidate activation moments ranked by decision value
- Primary and secondary metric definitions
- Handoff sheet for instrumentation owners