Who this is for
Teams staring at a funnel chart that “looks fine” until step three, yet revenue or activation still lags. You need path-level reading, not another average.
What you receive
- Path clusters for the chosen funnel (successful, looping, abandoned)
- Identification of the true leak versus the loudest step
- Recommendations for which events to inspect first in the next release
- A concise memo suitable for sharing with leadership
Included & excluded
Included: path clustering from your export, memo, and readout call. Excluded: paid media diagnosis, creative testing, and pricing experiments unless they appear as concrete path branches in the data.
Process
Scope the funnel, pull paths, cluster behavior, challenge assumptions in a working review, then deliver the memo.
Next step
Start a Funnel Path Assessment with your funnel definition and approximate monthly volume.